![]() From the start we either had to give up things that most eCommerce stores take for granted, which was not an option, or figure out how to reverse engineer many of the simplest functions from the ground up.” Duplicating this engineering feat won’t be easy to do, there are just so many things that a dynamically generated store does easily. We had to develop so many new techniques and workarounds that we aren’t shy about letting people know what we are doing behind the scenes. ’s Frank Rogala emphasizes, “Not only did the statically coded store need to perform like a dynamic store, it needed to be reasonably easy to administer. The innovative statically coded presented many challenges to their SEO consultants,. We needed an edge to get our product seen and ranked highly on the Internet and if it meant creating a one of a kind web store, then so be it!” “We are up against Amazon, Walmart, Toys"R"Us, and eBay. “Even though we have many unique and unusual items, when you are selling toys, you are competing with some of the largest and most aggressive retailers in the world,” explains Puzzle Zoo’s CEO Jay Demircift. What makes Puzzle Zoo’s new web store different is that it employs static HTML pages for its extensive site, making it the only large scale statically coded eCommerce store on the Internet. Due to limitations with static code technology, all large scale eCommerce sites are generated dynamically. a particular web page is created when you click to view it). SEO specialists universally agree that static code (set in stone HTML pages) are much friendlier to search engines than dynamically generated code (i.e. Twenty years ago Puzzle Zoo was the first toy store in the Southern California market to introduce the wildly popular Power Rangers toy phenomenon at its flagship location at the Third Street Promenade in Santa Monica, CA. After opening its doors in 1993, Puzzle Zoo moved beyond its initial focus on puzzles and action figures, expanding to encompass over 12,000 products including a wide array of unique and distinctive toys. The Puzzle Zoo chain of retail toy stores now has the distinction of inhabiting the only large scale statically coded eCommerce online store on the web. Glendora, California (PRWEB) November 14, 2012
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